Orange Label

Wavecel

Nike Orange Label

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Art Director: Hershel Baltrotsky
Photography by: Ben Colen
Spread: Thrasher Magazine

Created at Nike SB

Art Director: Hershel Baltrotsky
Photography by: Ben Colen
Spread: Thrasher Magazine

Created at Nike SB

The Nike SB team and Ishod Wair collaborated to release its first pro line under the Orange Label brand. For the release, we followed Ishod around LA for a day and put together a zine to feature a day in his life. 

The Nike SB team and Ishod Wair collaborated to release its first pro line under the Orange Label brand. For the release, we followed Ishod around LA for a day and put together a zine to feature a day in his life. 

Stardust Motel

Summit 2018

Summit 2018

Summit 2018

Stardust Motel

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Copy: Mike Behrends

Copy: Mike Behrends

A roadside motel on the way to nowhere in northern Minnesota was saved by new ownership. As the new owners spruced up the place, they also wanted to spruce up the branding and signage. More Coming soon.  

A roadside motel on the way to nowhere in northern Minnesota was saved by new ownership. As the new owners spruced up the place, they also wanted to spruce up the branding and signage. More Coming soon.

Wavecel

Summit 2018

Summit 2018

Summit 2018

Wavecel

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Created while at Team Studio

Created while at Team Studio

With a quantum leap forward in helmet technology, Wavecel revolutionized the bike safety industry. Team Studio partnered with Wavecel to build their brand, voice and messaging before launching with Trek and Bontrager.

View the site here.

With a quantum leap forward in helmet technology, Wavecel revolutionized the bike safety industry. Team Studio partnered with Wavecel to build their brand, voice and messaging before launching with Trek and Bontrager.

View the site here.

Sunn Honey

Summit 2018

Summit 2018

Summit 2018

Sunn Honey

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CD: Matthew Gamlen
Copy: Mike Behrends

CD: Matthew Gamlen
Copy: Mike Behrends

Coming Soon... 

Coming Soon...

Summit 2018

Summit 2018

Summit 2018

Summit 2018

MIMA Summit '18

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CD: TJ Shafer 

CD: TJ Shafer

Working off of the mark created for Summit 2017, I built a system reflecting newly-added events, including hands-on-learning workshops, meetups, and more breakout sessions.

Working off of the mark created for Summit  2017, I built a system reflecting newly-added events, including hands-on-learning workshops, meetups, and more breakout sessions.

Go Skateboading Day / Trust Fall

Dreams

Go Skateboading Day / Trust Fall

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Art Director: Hershel Baltrotsky
Swooshie by: Jake Gascoyne
Event Image: Thrasher.com
Created at Nike SB

Art Director: Hershel Baltrotsky
Swooshie by: Jake Gascoyne
Event Image: Thrasher.com
Created while at Nike SB

For this years Go Skateboarding Day, Nike also released a new video called Trust Fall. Posters were sent out to local shops to spread the word and host viewings of the video.

Revery

Revery

Revery

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V1: Created while at Nelson Cash
V2: Collaboration with myself & OOF Studio

Visit the site here.

V1: Created while at Nelson Cash
V2: Collaboration with myself & OOF Studio

Visit the site here.

To help transition creative production studio Priestly to their new brand Revery, I worked with the team at Nelson Cash to launch a light brand refresh and website that reflects Revery’s team of creators, strategists, and producers.

To help transition creative production studio Priestly to their new brand Revery, I worked with the team at Nelson Cash to launch a light brand refresh and website that reflects Revery’s team of creators, strategists, and producers.

Josh Kohanek Photography

Superjock

Josh Kohanek Photography

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Over the past 8 years I've been fortunate enough to have worked with Josh on a number of projects, promos and now his second brand refresh. Josh found his path to photography after spending years in the Minnesota cold working construction. I wanted the brand to reflect his bold, energetic, hard-working, earth loving personality while keeping a handmade quality.

Happy Hotels Consulting

MIMA

Happy Hotels Consulting

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Made while at Supermorebetter

Made while at Supermorebetter

Happy Hotels Consulting is a France-based organization with over 20 years of experience in hospitality and tourism.

Happy Hotels Consulting is a France-based organization with over 20 years of experience in hospitality and tourism.

BEAR

BEAR

BEAR

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For their most recent release, I worked on Minneapolis, Minn. band BEAR’s 7” single and four-song cassette tape. What they gave me to work with: “People are stuck. The town is middle America. It's a little off and strange. The songs have references to aliens, being tan and broke, growing armpit hair, doing mushrooms, sleeping in Walmart parking lots, wanting to get the fuck out while you can and still have a choice, stealing dogs, etc. People are in love there. But it's not a great place to be in love, but they don't really realize that and it hurts them when they find out.”

For their most recent release, I worked on Minneapolis, Minn. band BEAR’s 7” single and four-song cassette tape. What they gave me to work with: “People are stuck. The town is middle America. It's a little off and strange. The songs have references to aliens, being tan and broke, growing armpit hair, doing mushrooms, sleeping in Walmart parking lots, wanting to get the fuck out while you can and still have a choice, stealing dogs, etc. People are in love there. But it's not a great place to be in love, but they don't really realize that and it hurts them when they find out.”

Other Side Diner

OSD

Other Side Diner

Other Side Diner

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CD: Luke Behrends

CD: Luke Behrends

Other Side Diner (OSD) is a Greek restaurant and sister company of Other Side Deli based in Portland, Maine. The overarching brand was established years ago, so I was asked to find ways to bring personality to the Greek diner. From that, Yanni was born: a Greek character symbolizing the hard work of OSD and the small town values of Portland, Maine.

Traz Powell

Summit 2017

Summit 2017

Summit 2017

Traz Powell

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Created with at Supermorebetter
CD: Eric Duvauchelle
PM: Steve Renn
Architectural Designer: Roe Goodman
Designers: Tyler Alexander & myself

Created with at Supermorebetter
CD: Eric Duvauchelle
PM: Steve Renn
Architectural Designer: Roe Goodman
Designers: Tyler Alexander & myself

We worked closely with Nike Brand Design to renovate Traz Powell, the iconic Southern Florida football stadium know as Mecca. The stadium was revealed at the 2020 Superbowl and champions Dade County along with local artists. The renovation includes dramatic gameday lighting at the entrances, a new scoreboard and sustainable Nike Grind track and field.

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P – S

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For our wedding we sent out 18 x 24in. posters to announce a small wedding in the woods with close friends and family to share the day together.

For our wedding we sent out 18 x 24in. posters to announce a small wedding in the woods with close friends and family to share the day together.