Orange Label
Wavecel
Nike Orange
Label
01
01
01
Branding
Art Director: Hershel Baltrotsky
Photography by: Ben Colen
Spread: Thrasher Magazine
Created at Nike SB
Branding
The Nike SB team and Ishod Wair collaborated to release its first pro line under the Orange Label brand. For the release, we followed Ishod around LA for a day and put together a zine to feature a day in his life.
Art Director: Hershel Baltrotsky
Photography by: Ben Colen
Spread: Thrasher Magazine
Created at Nike SB
The Nike SB team and Ishod Wair collaborated to release its first pro line under the Orange Label brand. For the release, we followed Ishod around LA for a day and put together a zine to feature a day in his life.
GSD/ Trust Fall
Summit 2018
Summit 2018
Summit 2018
Nike GSD/
Trust Fall
02
02
02
Branding
Art Director: Hershel Baltrotsky
Swooshie by: Jake Gascoyne
Image: Thrasher.com
Created at Nike SB
Branding
For this years Go Skateboarding Day initiative, Nike also released a new video called Trust Fall. Posters were sent out to local shops to spread the word and host viewings of the video.
Created at Nike SB
For this years Go Skateboarding Day initiative, Nike also released a new video called Trust Fall. Posters were sent out to local shops to spread the word and host viewings of the video.
Wavecel
Summit 2018
Summit 2018
Summit 2018
Wavecel
03
02
03
Branding
Created while at Team Studio
Branding
With a quantum leap forward in helmet technology, Wavecel revolutionized the bike safety industry. Team Studio partnered with Wavecel to build their brand, voice and messaging before launching with Trek and Bontrager.
View the site here.
Created while at Team Studio
With a quantum leap forward in helmet technology, Wavecel revolutionized the bike safety industry. Team Studio partnered with Wavecel to build their brand, voice and messaging before launching with Trek and Bontrager.
View the site here.
06 08 19
Summit 2018
Summit 2018
Summit 2018
06 08 19
04
02
04
♥
Invites
For our wedding we sent out 18 x 24in. posters to announce a small wedding in the woods with close friends and family to share the day together.
For our wedding we sent out 18 x 24in. posters to announce a small wedding in the woods with close friends and family to share the day together.
Summit 2018
Summit 2018
Summit 2018
Summit 2018
MIMA Summit '18
05
02
05
Event Branding
Creative Director: TJ Shafer
Event Branding
Working off of the mark created for Summit 2017, I built a system reflecting newly-added events, including hands-on-learning workshops, meetups, and more breakout sessions.
Working off of the mark created for Summit 2017, I built a system reflecting newly-added events, including hands-on-learning workshops, meetups, and more breakout sessions.
Dreams
Dreams
Dreams
06
03
06
Illustration
Illustration
Few things are as beautiful as having a dream and working at it, no matter what it takes. That has always inspired me. At a previous job, I had the opportunity to work on some concepts for a mural that would be present in a highly visible area. I took this photo of a truck about five years ago and it’s stuck with me ever since. With that, I wanted to create something that was positive and inspirational, but also touch on the majestic landscape of Portland, OR.
Revery
Revery
Revery
07
04
07
Web
V1: Created while at Nelson Cash
V2: Collaboration with myself & OOF Studio
Visit the site here.
Web
(V1) Created while at Nelson Cash
(V2) Collaboration with OOF Studio
To help transition creative production studio Priestly to their new brand Revery, I worked with the team at Nelson Cash to launch a light brand refresh and website that reflects Revery’s team of creators, strategists, and producers.
Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!
Superjock
Superjock
Superjock
08
05
08
Typeface
Typeface
Superjock is an athletics-inspired typeface designed to celebrate collaboration, purpose and the Team Studio brand. We dug into the history of team sports, referencing everything from jerseys to game guides over the ages. Players fight, navigate, enforce and react—we used the athletic spirit as a starting place for our typeface. Superjock is an all-uppercase font constructed of hard chiseled outside edges with soft, rounded counter spaces.
Google Fiber
Google Fiber
09
06
09
Illustration
Created while at Nelson Cash
Illustration
Working closely with the team at Google, Nelson Cash helped refresh the Fiber brand. During my time at Nelson Cash, I helped define and execute the illustration style of the Google Fiber brand, later to be used in web, print, and video assets, and other marketing materials for new Google Fiber markets.
MIMA
MIMA
MIMA
10
07
10
Rebrand
(Coming soon)
Mima Rebrand
Launched in 1999, the Minnesota Interactive Marketing Association (MIMA), based in Minneapolis, Minn., is the oldest interactive marketing association in the country. For the past few years, I’ve been working closely with a board member and former creative director to help define the brand as they continue to evolve.
BEAR
BEAR
BEAR
11
08
11
Album Release
Album Release
For their most recent release, I worked on Minneapolis, Minn. band BEAR’s 7” single and four-song cassette tape. What they gave me to work with: “People are stuck. The town is middle America. It's a little off and strange. The songs have references to aliens, being tan and broke, growing armpit hair, doing mushrooms, sleeping in Walmart parking lots, wanting to get the fuck out while you can and still have a choice, stealing dogs, etc. People are in love there. But it's not a great place to be in love, but they don't really realize that and it hurts them when they find out.”
Other Side Diner
OSD
Other Side Diner
Other Side Diner
12
09
12
Branding/ illustration
Branding/ illustration
Other Side Diner (OSD) is a Greek restaurant and sister company of Other Side Deli based in Portland, Maine. The overarching brand was established years ago, so I was asked to find ways to bring personality to the Greek diner. From that, Yanni was born: a Greek character symbolizing the hard work of OSD and the small town values of Portland, Maine.
Summit 2017
Summit 2017
Summit 2017
Summit 2017
MIMA Summit '17
13
10
13
Event Branding
Event Branding
A yearly event hosted by the Minnesota Interactive Marketing Association (MIMA) in Minneapolis, Minn., MIMA Summit gathers industry professionals to speak and teach about technology, marketing and current topics in the industry. Unlike past events, this year MIMA used a mark that would go on to be used for future Summits.
P – S
P – S
P—S
14
11
14
Illustration
Illustration
Free, downloadable protest signs from designers & artists, created with a belief in the power of images. Project put on by Ryan Hubbard.