Orange Label
Wavecel
Nike Orange Label
01
01
01
Art Director: Hershel Baltrotsky
Photography by: Ben Colen
Spread: Thrasher Magazine
Created at Nike SB
Art Director: Hershel Baltrotsky
Photography by: Ben Colen
Spread: Thrasher Magazine
Created at Nike SB
The Nike SB team and Ishod Wair collaborated to release its first pro line under the Orange Label brand. For the release, we followed Ishod around LA for a day and put together a zine to feature a day in his life.
The Nike SB team and Ishod Wair collaborated to release its first pro line under the Orange Label brand. For the release, we followed Ishod around LA for a day and put together a zine to feature a day in his life.
Stardust Motel
Summit 2018
Summit 2018
Summit 2018
Stardust Motel
02
02
02
Copy: Mike Behrends
Copy: Mike Behrends
A roadside motel on the way to nowhere in northern Minnesota was saved by new ownership. As the new owners spruced up the place, they also wanted to spruce up the branding and signage. More Coming soon.
A roadside motel on the way to nowhere in northern Minnesota was saved by new ownership. As the new owners spruced up the place, they also wanted to spruce up the branding and signage. More Coming soon.
Wavecel
Summit 2018
Summit 2018
Summit 2018
Wavecel
03
02
03
Created while at Team Studio
Created while at Team Studio
With a quantum leap forward in helmet technology, Wavecel revolutionized the bike safety industry. Team Studio partnered with Wavecel to build their brand, voice and messaging before launching with Trek and Bontrager.
View the site here.
With a quantum leap forward in helmet technology, Wavecel revolutionized the bike safety industry. Team Studio partnered with Wavecel to build their brand, voice and messaging before launching with Trek and Bontrager.
View the site here.
Sunn Honey
Summit 2018
Summit 2018
Summit 2018
Sunn Honey
04
02
04
CD: Matthew Gamlen
Copy: Mike Behrends
CD: Matthew Gamlen
Copy: Mike Behrends
Coming Soon...
Coming Soon...
Summit 2018
Summit 2018
Summit 2018
Summit 2018
MIMA Summit '18
05
02
05
CD: TJ Shafer
CD: TJ Shafer
Working off of the mark created for Summit 2017, I built a system reflecting newly-added events, including hands-on-learning workshops, meetups, and more breakout sessions.
Working off of the mark created for Summit 2017, I built a system reflecting newly-added events, including hands-on-learning workshops, meetups, and more breakout sessions.
Go Skateboading Day / Trust Fall
Dreams
Go Skateboading Day / Trust Fall
06
03
06
Art Director: Hershel Baltrotsky
Swooshie by: Jake Gascoyne
Event Image: Thrasher.com
Created at Nike SB
Art Director: Hershel Baltrotsky
Swooshie by: Jake Gascoyne
Event Image: Thrasher.com
Created while at Nike SB
For this years Go Skateboarding Day, Nike also released a new video called Trust Fall. Posters were sent out to local shops to spread the word and host viewings of the video.
Revery
Revery
Revery
07
04
07
To help transition creative production studio Priestly to their new brand Revery, I worked with the team at Nelson Cash to launch a light brand refresh and website that reflects Revery’s team of creators, strategists, and producers.
To help transition creative production studio Priestly to their new brand Revery, I worked with the team at Nelson Cash to launch a light brand refresh and website that reflects Revery’s team of creators, strategists, and producers.
Josh Kohanek Photography
Superjock
Josh Kohanek Photography
08
05
08
Over the past 8 years I've been fortunate enough to have worked with Josh on a number of projects, promos and now his second brand refresh. Josh found his path to photography after spending years in the Minnesota cold working construction. I wanted the brand to reflect his bold, energetic, hard-working, earth loving personality while keeping a handmade quality.
Happy Hotels Consulting
MIMA
Happy Hotels Consulting
09
07
09
Made while at Supermorebetter
Made while at Supermorebetter
Happy Hotels Consulting is a France-based organization with over 20 years of experience in hospitality and tourism.
Happy Hotels Consulting is a France-based organization with over 20 years of experience in hospitality and tourism.
BEAR
BEAR
BEAR
10
08
10
For their most recent release, I worked on Minneapolis, Minn. band BEAR’s 7” single and four-song cassette tape. What they gave me to work with: “People are stuck. The town is middle America. It's a little off and strange. The songs have references to aliens, being tan and broke, growing armpit hair, doing mushrooms, sleeping in Walmart parking lots, wanting to get the fuck out while you can and still have a choice, stealing dogs, etc. People are in love there. But it's not a great place to be in love, but they don't really realize that and it hurts them when they find out.”
For their most recent release, I worked on Minneapolis, Minn. band BEAR’s 7” single and four-song cassette tape. What they gave me to work with: “People are stuck. The town is middle America. It's a little off and strange. The songs have references to aliens, being tan and broke, growing armpit hair, doing mushrooms, sleeping in Walmart parking lots, wanting to get the fuck out while you can and still have a choice, stealing dogs, etc. People are in love there. But it's not a great place to be in love, but they don't really realize that and it hurts them when they find out.”
Other Side Diner
OSD
Other Side Diner
Other Side Diner
11
09
11
CD: Luke Behrends
CD: Luke Behrends
Other Side Diner (OSD) is a Greek restaurant and sister company of Other Side Deli based in Portland, Maine. The overarching brand was established years ago, so I was asked to find ways to bring personality to the Greek diner. From that, Yanni was born: a Greek character symbolizing the hard work of OSD and the small town values of Portland, Maine.
Traz Powell
Summit 2017
Summit 2017
Summit 2017
Traz Powell
12
10
12
Created with at Supermorebetter
CD: Eric Duvauchelle
PM: Steve Renn
Architectural Designer: Roe Goodman
Designers: Tyler Alexander & myself
Created with at Supermorebetter
CD: Eric Duvauchelle
PM: Steve Renn
Architectural Designer: Roe Goodman
Designers: Tyler Alexander & myself
We worked closely with Nike Brand Design to renovate Traz Powell, the iconic Southern Florida football stadium know as Mecca. The stadium was revealed at the 2020 Superbowl and champions Dade County along with local artists. The renovation includes dramatic gameday lighting at the entrances, a new scoreboard and sustainable Nike Grind track and field.
06 08 19
P – S
06 08 19
13
11
13
