Orange Label
Wavecel
Nike Orange
Label
01
01
01
Art Director: Hershel Baltrotsky
Photography by: Ben Colen
Spread: Thrasher Magazine
Created at Nike SB
Branding
The Nike SB team and Ishod Wair collaborated to release its first pro line under the Orange Label brand. For the release, we followed Ishod around LA for a day and put together a zine to feature a day in his life.
Art Director: Hershel Baltrotsky
Photography by: Ben Colen
Spread: Thrasher Magazine
Created at Nike SB
The Nike SB team and Ishod Wair collaborated to release its first pro line under the Orange Label brand. For the release, we followed Ishod around LA for a day and put together a zine to feature a day in his life.
Stardust Motel
Summit 2018
Summit 2018
Summit 2018
Nike GSD/
Trust Fall
02
02
02
Copy: Mike Behrends
Branding
A roadside motel on the way to nowhere in northern Minnesota was saved by new ownership. As the new owners spruced up the place, they also wanted to spruce up the branding and signage. More Coming soon.
Created at Nike SB
For this years Go Skateboarding Day initiative, Nike also released a new video called Trust Fall. Posters were sent out to local shops to spread the word and host viewings of the video.
Wavecel
Summit 2018
Summit 2018
Summit 2018
Wavecel
03
02
03
Created while at Team Studio
Branding
With a quantum leap forward in helmet technology, Wavecel revolutionized the bike safety industry. Team Studio partnered with Wavecel to build their brand, voice and messaging before launching with Trek and Bontrager.
View the site here.
Created while at Team Studio
With a quantum leap forward in helmet technology, Wavecel revolutionized the bike safety industry. Team Studio partnered with Wavecel to build their brand, voice and messaging before launching with Trek and Bontrager.
View the site here.
Sunn Honey
Summit 2018
Summit 2018
Summit 2018
06 08 19
04
02
04
CD: Matthew Gamlen
Copy: Mike Behrends
Invites
Coming Soon...
For our wedding we sent out 18 x 24in. posters to announce a small wedding in the woods with close friends and family to share the day together.
Summit 2018
Summit 2018
Summit 2018
Summit 2018
MIMA Summit '18
05
02
05
CD: TJ Shafer
Event Branding
Working off of the mark created for Summit 2017, I built a system reflecting newly-added events, including hands-on-learning workshops, meetups, and more breakout sessions.
Working off of the mark created for Summit 2017, I built a system reflecting newly-added events, including hands-on-learning workshops, meetups, and more breakout sessions.
Go Skateboading Day / Trust Fall
Dreams
Dreams
06
03
06
Art Director: Hershel Baltrotsky
Swooshie by: Jake Gascoyne
Event Image: Thrasher.com
Created at Nike SB
Illustration
For this years Go Skateboarding Day, Nike also released a new video called Trust Fall. Posters were sent out to local shops to spread the word and host viewings of the video.
Revery
Revery
Revery
07
04
07
V1: Created while at Nelson Cash
V2: Collaboration with myself & OOF Studio
Visit the site here.
Web
(V1) Created while at Nelson Cash
(V2) Collaboration with OOF Studio
To help transition creative production studio Priestly to their new brand Revery, I worked with the team at Nelson Cash to launch a light brand refresh and website that reflects Revery’s team of creators, strategists, and producers.
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Josh Kohanek Photography
Superjock
Superjock
08
05
08
Typeface
Over the past 8 years I've been fortunate enough to have worked with Josh on a number of projects, promos and now his second brand refresh. Josh found his path to photography after spending years in the Minnesota cold working construction. I wanted the brand to reflect his bold, energetic, hard-working, earth loving personality while keeping a handmade quality.
Happy Hotels Consulting
MIMA
HHC
9
07
10
Made while at Supermorebetter
More Soon
Happy Hotels Consulting is a France-based organization with over 20 years of experience in hospitality and tourism.
BEAR
BEAR
BEAR
10
08
11
Album Release
For their most recent release, I worked on Minneapolis, Minn. band BEAR’s 7” single and four-song cassette tape. What they gave me to work with: “People are stuck. The town is middle America. It's a little off and strange. The songs have references to aliens, being tan and broke, growing armpit hair, doing mushrooms, sleeping in Walmart parking lots, wanting to get the fuck out while you can and still have a choice, stealing dogs, etc. People are in love there. But it's not a great place to be in love, but they don't really realize that and it hurts them when they find out.”
Other Side Diner
OSD
Other Side Diner
Other Side Diner
11
09
12
CD: Luke Behrends
Branding/ illustration
Other Side Diner (OSD) is a Greek restaurant and sister company of Other Side Deli based in Portland, Maine. The overarching brand was established years ago, so I was asked to find ways to bring personality to the Greek diner. From that, Yanni was born: a Greek character symbolizing the hard work of OSD and the small town values of Portland, Maine.
Traz Powell
Summit 2017
Summit 2017
Summit 2017
MIMA Summit '17
12
10
13
Created with at Supermorebetter
CD: Eric Duvauchelle
PM: Steve Renn
Architectural Designer: Roe Goodman
Designers: Tyler Alexander & myself
Event Branding
We worked closely with Nike Brand Design to renovate Traz Powell, the iconic Southern Florida football stadium know as Mecca. The stadium was revealed at the 2020 Superbowl and champions Dade County along with local artists. The renovation includes dramatic gameday lighting at the entrances, a new scoreboard and sustainable Nike Grind track and field.
06 08 19
P – S
P—S
13
11
14
♥
Illustration