Bauer Vapor 1x

Created at Olson
Role: Art Director / Designer

Bauer is the #1 brand in hockey and continues to reinvent their products. The Vapor 1x stick is designed to increase load and recoil speed, giving you a faster release. To visualize this, we mounted lights along a player's stick to capture his every move, and built a print and digital campaign around the idea.

Vapor1x_TeaseVapor1x_Tease
Vapor1x_Kane15DayVapor1x_Kane15Day
Vapor1X_Spread_v2Vapor1X_Spread_v2
Vapor1x_IceVapor1x_Ice